Hotstar Advertising Rates

Hotstar Advertising Rates

146M

Monthly Unique Users

App and Website

Medium

About Hotstar Advertising Rates

Everyone's favourite streaming platform, Hotstar offers various content like TV shows, movies, etc in different languages. Being one of the most popular OTT platforms in India, Hotstar Ads target a diverse audience. as well as reach sports enthusiasts by advertising during live sports events. Hotstar Ads can connect with consumers on the go and effectively build visibility delivering high impact. 

Key Insights

Pages per Visit

3.93

Pricing Model

CPCV, CPM, Fixed, CPC, CPL

Bid Type

Managed

App Store Rating

4

Categories

OTT, Entertainment, Top 5 Video Platforms

Top Choice

Popular
Pre-Roll Reference Video Ad
Hotstar - Video Advertising - Lead generation
Hotstar - Video Advertising - Lead generation
Hotstar - Video Advertising 3
Hotstar - Video Advertising - Lead generation

Video

Video Ads are displayed as both pre-roll video ads and mid-roll video ads on both the app and website. Pre-roll Video Ads are promotional videos that appear before the selected content is played. Mid-roll Video Ads are promotional videos that run in between the content while it is being played. Pre-roll Ads run for 6 secs to 10-seconds, whereas, Mid-roll Ads run for 10 secs to 180 secs. These ads are unskippable for up to 55 seconds.
Base Rate

₹ 0.091 Per Impression

Popular

Banner

Banner Ads are rectangular Image ads which will appear across the web pages of the platform.
Base Rate

₹ 0.03 Per Impression

Premium
Hotstar Advertising Mashthead Banner
Hotstar Advertising Mashthead Banner
Hotstar Advertising Mashthead Banner

Masthead Banner

Masthead Banners are displayed on the top of the platform's homepage for a total of 24 hours. Masthead Banners can be showcased on both the app and website of the platform.
Base Rate

₹ 38,72,000 Per Day

Premium

Connected TV

CTV Advertising or better known as Connected TV Advertising will allow brands to reach the right audience by placing ads on various Smart TVs and TVs connected to various OTT devices such as Amazon Fire TV Stick, Chromecast With Google TV, Apple TV, and more. CTV Advertising will be displayed on a full screen for a minimum duration of 10 seconds.
Base Rate

₹ 0.091 Per Impressions

Other Ad Options

Video- Self Serve Entertainment-

Base Rate

₹ 0.059 / Per Impression

Frames Ad- Self Serve Entertainment-

Base Rate

₹ 0.035 / Per Impression

Billboards- Self Serve Entertainment-

Base Rate

₹ 0.035 / Per Impression

CTV Billboards- Self Serve Entertainment-

Base Rate

₹ 0.301 / Per Impression

Pause Ads

Base Rate

₹ 0.121 / Per Impression

Billboard

Base Rate

₹ 0.067 / Per Impression

Hotstar Advertising Lead Generation 1
Hotstar Advertising Lead Generation 2
Hotstar Advertising Lead Generation 3
Hotstar Advertising Lead Generation 1
Lead Generation

Unavailable
Hotstar Advertising  App Install 5
Hotstar Advertising  App Install 4
Hotstar Advertising  App Install 5
Hotstar Advertising  App Install 5
App Install

Unavailable

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Media Demographics & Analytics

User Reach & Demographics

Users In %

Gender Distribution

Male

Female

67

33

User

Age Distribution

in %


12-15

1

16-19

26

20-29

37

30-39

17

40-49

9

50+

10

Users

City Wise Distribution

In %


Delhi

11.3

Mumbai

9.7

Hyderabad

6.6

Kolkata

6.5

Bangalore

4.9

Ahmedabad

3.7

Users

State Wise Distribution

in %


Maharashtra

13.6

Telangana

9.9

Tamil Nadu

9.5

Karnataka

6.1

Gujarat

5.3

Kerala

4.1

Users

Income Level Distribution

in %


High

14

Mid

31

Low

55

Users

Language Distribution

in %


Hindi

61

Tamil

13

Telugu

13

Users

Device Distribution

in %


Mobile

95

Web

5

Users

Device Cost

in %


<10K

26

10-20K

51

20K+

23

Users

Cross-App Usage

in %


Online Shoppers

75

E-Walleters

44

Power Users

53

Users

Other Profiling

in %


Paid OTT Apps Audience

90

Music Shows Interest

70

Vehicle Owner

70

Stocks and MFs Investors

70

Cooking Interest

67

Annual Travelers

66

Credit Card Users

63

Graduates/Diploma Holders

40

International Travelers

15

Users

Content Genre

in %


Drama

40

Reality

19

Romance

11

Family

8

Mythology

7

Others

6

Action

5

Horror

4

Users

Average Time Spent

In Minutes


Per Day

55

Users

Other Area Covered

Cities in%

States in%


Pune

4.6

Chandigarh

1.5


Hotstar Advertising Cost

Advertising Option

TMA Offer

Video

₹ 0.083 Per Impression

Banner

₹ 0.028 Per Impression

Masthead Banner

₹ 35,20,000 Per Day

Connected TV

₹ 0.083 Per Impressions

Video- Self Serve Entertainment-

₹ 0.054 Per Impression

Frames Ad- Self Serve Entertainment-

₹ 0.032 Per Impression

Billboards- Self Serve Entertainment-

₹ 0.032 Per Impression

CTV Billboards- Self Serve Entertainment-

₹ 0.274 Per Impression

Pause Ads

₹ 0.11 Per Impression

Billboard

₹ 0.06 Per Impression

Hotstar Advertising

Everyone's favourite streaming platform, Hotstar offers various content like TV shows, movies, etc in different languages. Being one of the most popular OTT platforms in India, Hotstar Ads target a diverse audience. as well as reach sports enthusiasts by advertising during live sports events. Hotstar Ads can connect with consumers on the go and effectively build visibility delivering high impact. 

Hotstar App is an Indian OTT Platform offering feature-length movies, web series, live-streaming sports and more. Hotstar Ads target an actively engaged audience watching content on the app for approx. 55 mins. Hotstar Ads help boost visibility and promote awareness using high-impact marketing tools. Hotstar Ads will be played alongside curated content, reaching a wide audience.

Hotstar Advertisement has various media options for different needs like video ads, banners, etc., and offers different pricing models depending on these ad types. Want to Advertise on Hotstar? Get the best rates for advertising on Hotstar now!

Hotstar Advertisement: A Powerful Tool for Brand Visibility

Hotstar Advertising allows brands to showcase their products and services through pre-roll ads, banner ads, and other ad formats at strategic moments in movies, shows, and live events. With over 300 million+ subscribers, Hotstar offers a vast platform for building brand recognition and increasing visibility.

Brands can use Hotstar Ads to improve awareness, boost traffic to their websites, and engage their target audience. The ads appear as video or banner ads, with options to play before or during content, making them more likely to be viewed by the audience. Hotstar Advertising is a powerful and cost-effective way to reach specific market segments in India, providing both brand exposure and meaningful engagement at competitive rates.

Hotstar Advertising Cost

Hotstar advertising costs can vary significantly based on the type of ad format chosen. For video ads, the cost is ₹0.083 per impression, making it a cost-effective option for brands aiming to reach a large audience with engaging content. On the higher end, premium placements like the Masthead Banner, which provides maximum visibility on the platform, are priced at ₹35,20,000 per day. This wide range of advertising options allows businesses to tailor their campaigns according to their budget and objectives, ensuring effective audience reach on one of India's leading streaming platforms.

Hotstar Advertisement Rates

Hotstar Advertisement Rates can be easily found in the “Top Choice” section of the “Hotstar Advertising” page, where all digital advertising media options are available for placing your Hotstar App Advertisement. Brands can browse the media options section to select the ad formats that best meet their needs. For discounted rates, visit The Media Ant website, where you can customize your media options as per your requirements.

 The Media Ant is dedicated to providing the most accurate and frequently updated data on Hotstar Advertising Rates. Given the popularity of Hotstar as a digital advertising platform, it’s essential for advertisers to stay informed about the latest rates. You can find the updated Hotstar Advertising Cost under the “Media Options & Pricing” tab, and for the latest update, check the blue tick beside the rates in the Media Options tab.

Hotstar Advertising Agency

The Media Ant is a top digital advertising agency in India, with a huge presence in Bangalore, Mumbai, and Delhi. We will help you plan, buy and execute digital advertising campaigns nationwide. As India's top digital advertising agency, The Media Ant will provide you with recent trends in digital advertising and help you figure out the best approach for digital marketing campaigns. 

The Media Ant will help you in measuring your Hotstar ad campaign and will provide you with the best possible rate in digital advertising. Check the best rates to advertise your brand on digital platforms in The Media Ant's digital advertising planning tools. 

You can contact us through , Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.

FREQUENTLY ASKED QUESTIONS

What is the cost of advertising on Hotstar?

The ads’ cost on Hotstar depends on the type of advertisement. The price of video ads amounts to ₹0.083 per impression, establishing a cheap way to connect with a widespread audience. High-impact visibility remains attainable with Masthead Banners at the cost of ₹35,20,000 per day. This capacity for pricing adaptability allows brands to tweak their campaigns to meet unique financial and strategic challenges on one of India's leading streaming services.

Who Advertises on Hotstar?

Brands who rely on Hotstar for visibility commonly use it to connect with a large number of audiences. Dominating over 75% of the OTT market share, Hotstar attracts diverse sectors such as :

  • Consumer Durables: Enhances brand memory by drawing a large audience with interactive advertisement formats.

  • Telecom: Well-established firms like Airtel take advantage of Hotstar’s imaginative advertising skills to build relationships with customers.

  • E-Commerce: Because Hotstar’s engagement rates are higher than those on Facebook and YouTube, it serves as a powerful means for e-commerce promotions.

  • Food and Beverage: Brands including McDonald's, Subway, and Snickers use Hotstar to reach their audience and experience benefits from its 286.6 million strong reach.

How are Brands Advertising on Hotstar?

Hotstar serves as a comprehensive video destination across mobile and web platforms, featuring a vast catalog of TV shows, movies, live sports, and more. This broad spectrum of content accessibility gives advertisers opportunities to carry out focused ad campaigns. The Media Ant offers brands specialized advertising services at reasonable prices in order to enhance their reach.

Who Are the Target Audiences for Hotstar Advertising?

Age Groups: About 69% of the viewers fall within the 18-34 age group.

Socioeconomic Class: About 85% of the urban viewers are categorized as NCCS AB.

Gender Distribution: Ads on the Hotstar app reveal a male audience of 80% and a female audience of 20%, while website ads show 60% male and 40% female viewership.

Language and Preferences: About 61% of the audience speaks mainly in Hindi, with 40 percent expressing preference for drama genres.

Why Advertise on Hotstar?

According to projections, Hotstar has around 286.6 million users, which makes it a distinct player in the OTT market where it delivers creative advertising solutions at less expensive rates. There is a heavy focus on millennials, with a large part of the audience situated in India's top metro areas. The ads on Hotstar help brands to target this demographic, with the end result of increasing brand awareness and user engagement across a range of different users.

Hotstar App Ads

Hotstar offers the most compelling catalog ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows, Movies, and Sports, all in a single destination. Hotstar App Ads will help companies in building brand recognition and boost visibility across platforms.

You can access full-length episodes of your favorite TV Shows, full-length Bollywood, English, Tamil, Kannada, Malayalam, Telugu, Marathi, and Bengali movies in addition to live sports streaming which includes Cricket, Pro Kabaddi, Badminton, etc.

Hotstar App Ad Agency

Looking for Placing Your Hotstar Advertising? The Media Ant is India's one of the leading digital advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are India's best digital advertising agency. 

We help advertisers plan, buy, execute, and monitor their Hotstar Ad Campaigns. Our in-house performance team ensures that your Hotstar App advertising campaigns are monitored to ensure the best performance.

In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your Hotstar Ad Campaigns

Get the best rates to place your ad on any digital platform of your choice

Our best rates for advertising on Hotstar app are available on our online monitoring dashboard which will help you to monitor the campaign from your phone.

You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant. You can contact us over , Phone, or email to place your Hotstar Advertisement. Contact details are mentioned in the Contact Us section of the website.

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